atithi - Fabindia
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FabDesign2020 required the redesign of an existing product with the following keywords.
VIBRANT / MULTIUTILITY / INDIA INSPIRED / SOCIAL IMPACT / ENVIRONMENT FRIENDLY
EXISTING PRODUCT
Sheesham Wood Square Tray
SKU : 10603795BR
As an avid admirer of Fabindia’s design language and aesthetics, the Sheesham Wood Square Tray sparked an idea for a functional and multi-purpose product.
INSPIRATION
Design inspiration for the product came from Studio Motion Work's kinetic structures.
PRODUCT
Set up with a wooden base and flanked by expandable rods, this dual-purpose tray features purpose-based flexibility while aiming to emulate the subtle simplicity that Fabindia captures in all its products.
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Aiming for exclusivity in design and taste, the tray comes in a natural shade accentuated with a brass finish, facilitated by the use of Sheesham Wood. Featuring a space-saving mechanism made possible with collapsible fabric boards, the design serves its purpose of being functional, economical, and conceptually sound simultaneously.
Material: Sheesham Wood, brass, and fabric board. Dimensions for close tray : 300mm x 250 mm x 50 mm Dimensions for open tray: 300mm x 440 mm x 50 mm
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